Combating the FUD: Unbending the Truth

Barrett Coakley

Senior Business Analyst Market Strategy

Novell, Inc.

Greg Mancusi-Ungaro

Director of Marketing

Novell, Inc.

Agenda

What we will cover today

An overview of Microsoft's campaign strategy and messaging

Facts meet FUD: The Linux reality

“Get the Facts” Key Elements Microsoft is Misrepresenting

Microsoft has focused their attacks on the following four main areas:

Total Cost of Ownership (TCO)

Security

Performance and Reliability

Legal Risks

Microsoft also bring up the following issues, but less frequently:

Interoperability

Distribution Forking

“Get the Facts” Examples of Misrepresentation

Microsoft excerpt: "All of the major Linux vendors and distributors (including Hewlett-Packard, IBM, Novell [SUSE and Ximian] and Red Hat) have begun charging hefty premiums for must-have items such as technical service and support, product warranties and licensing indemnification."

Full quote: “ All of the major Linux vendors and distributors (including Hewlett-Packard, IBM,Novell [SUSE and Ximian] and Red Hat) have begun charging hefty premiums for must have items such as technical service and support, product warranties and licensing indemnification. It is beginning to look a lot like, well, Windows. Not that there is anything wrong with that. Vendors are not charitable institutions; they are in business to make a profit.”

“Get the Facts” Examples of Misrepresentation

Microsoft excerpt: Yankee's study concluded that, in large enterprises, a significant Linux deployment or total switch from Windows to Linux would be three to four times more expensive – and take three times as long to deploy – as an upgrade from one version of Windows to a newer release. And nine out of 10 enterprise customers said that such a change wouldn't provide any tangible business gains.

Additional findings: "In summary, the Yankee Group’s TCO survey found that Linux does offer compelling cost savings, economies of scale and technical advantages, as many a satisfied user will attest. However, the cost savings and benefits are not automatic; they are not achieved without customer due diligence and they do not necessarily apply in every user scenario. Ultimately, the TCO and ROI of Linux may be less than, comparable to, or more expensive than UNIX or Windows depending on the individual corporate deployment circumstances." (Source: http://www.zdnet.co.uk)

What Microsoft is saying

“And it's pretty clear that the facts show that Windows provides a lower total cost of ownership than Linux; the number of security vulnerabilities is lower on Windows, and Windows responsiveness on security is better than Linux; and Microsoft provides uncapped IP indemnification of their products, while no such comprehensive offering is available for Linux or open source.”

Steve Ballmer, Microsoft

What Microsoft is doing

October 2004 email from Steve Ballmer to customers

Get the Facts website with analyst reports and case studies that “support” its position

Senior Microsoft team led by General Manager Martin Taylor created to spread FUD in interviews and roadshows

The Evolving Strategy...

1998: Halloween memos

According to the Gartner Group's estimate, Linux passed the 10 million user mark during 1998 and was growing at 212% annually at the time.

1999: "The Five Linux Myths"

Evans Marketing's survey showed that the number of companies running Linux on more than 25 percent of their servers jumped from less than 2 percent in May 1999 to nearly 13 percent in December 1999.

2000: “Penguins can mutate” advertisement

OpenOffice.org announced and goes live

2001: "Linux is our enemy No. 1." - Steve Ballmer

Linux Kernel 2.4 released

2002: Ignore it

In the SOE market, paid Linux OS software will comprise 32.3 percent of all server shipments by 2007, IDC forecasted, with 2.8 million new Linux paid SOEs being shipped each year. (pcworld.com)

2003: Dismiss it

Novell purchases SUSE

2004: "Get the Facts” Campaign launched

Firefox 1.0 Web browser launched and gains market share on IE

Why Microsoft is doing this: The Linux Reality

"We believe that Microsoft's share of server units grew modestly in fiscal 2004, while Linux distributions rose slightly faster on an absolute basis," wrote Microsoft in its 2003 annual report. "The increase in Linux distributions reflects some significant public announcements of support and adoption of open source software in both the server and desktop markets in the last year."

"To the extent open source software products gain increasing market acceptance, sales of our products may decline, we may have to reduce the prices we charge for our products, and revenue and operating margins may consequently decline."

The Linux Reality

Linux is the fastest growing operating system, used from desktops to the most demanding data centers

Year-to-Year growth of nearly 50% in 2003

By 2007, 30% of all servers shipped will be Linux

44% compound annual growth rate in Linux desktops through 2007

The Linux market on servers, PCs, and packaged software to reach $35.7 billion by 2008, representing a 26% compound annual growth rate (CAGR) from 2003.

source: IDC

The Linux Reality

THE FASTEST GROWING OS

“Revenue from Linux servers is expected to grow annually at 22.8 percent, compared to 3.8 percent for the overall server market, IDC said.”

- IDC: Linux server sales to hit $9.1 billion in 2008;

Stephen Shankland, CNET

CUSTOMERS OF ALL SHAPES AND SIZES USE IT FOR A VARIETY OF WORKLOADS

"Linux servers are playing increasingly important roles in IT customers' computing infrastructure," IDC analyst Jean Bozman said in a statement. "They are taking on enterprise workloads, now that more ISV applications are available for both technical and commercial workloads on the Linux server platform."

- Linux Paces Strong Server Growth; W. David Gardner, TechWeb.com

On to the FUD....

Microsoft has focused their attacks on the following four main areas:

Total Cost of Ownership (TCO)

Security

Performance and Reliability

Legal Risks

Microsoft: Total Cost of Ownership Claims

Microsoft FUD:

There is a scarcity of Linux expertise among IT professionals, which will make staffing difficult and expensive.

The distributed nature of the OSS model diminishes its ability to respond to issues on a real-time basis.

Administrative and management of Linux is difficult and inconsistent since there is a lack of sophisticated and effective tools.

The Linux Reality: TCO World-class eco-system & support

More than 800 Linux-trained support personnel around the world, ready to help 24x7x365

Cross-platform support includes Linux, NetWare®, Windows and UNIX

Novell Premium ServiceTM provides six levels of support to meet the needs of small business global enterprise

Industry's best Linux training and certification program

The Linux Reality:TCO Administration and Management tools

Management tools make Linux more attractive

Intuitive Linux-based tools simplify and streamline management tasks.

YaST provides a common framework.

Linux, NetWare and Windows can be managed from a common console.

Novell ZENworks(R) 6.5 for Linux management took top honors for best systems management tool at Linux World 2005

Microsoft does not include costs for downtime and patch management when calculating TCO

Interoperability costs are low with Linux

Linux is committed to universal platform tools for integration

Novell, with Advanced Micro Devices, Dell, Hewlett-Packard,
IBM and Intel, have committed to the Free Standards Group's Linux Standard base 2.0 to ensure interoperability.

Total Cost of Ownership Data

Cybersource TCO Study: Linux vs Windows TCO Comparison: The Final Numbers Are In.

For a company with 250 users, Linux solutions will cost between 27 percent and 36 percent less than Microsoft's products over a three-year period.

The numbers are based on hardware, software, networking, staffing, consultancy fees, Internet access, desktop productivity applications, training and miscellaneous system costs.

Cybersource says it gave Microsoft a 'head start' by ignoring the costs of dealing with viruses and any costs associated with downtime resulting from reboots and crashes. Additionally, the company said it has tripled the budget for external Linux consultants because one of Microsoft's arguments is that open source requires an "increased reliance" on them.

Microsoft: Windows has better security

Microsoft FUD:

Linux and OSS are just as vulnerable to security attacks and breaches as proprietary platforms.

The effect of downtime for patch management does not need to be considered when calculating TCO.

The distributive nature of Linux and OSS make it difficult to receive or even be aware of security patches and vulnerabilities.

Windows has more security breaches because it is so popular

The Linux Reality:Security Highest levels of security

Less susceptibility to hacker invasion.*

Less susceptibility to virus infection.*

92 percent of respondents surveyed have never had their Linux system infected with a virus.*

Novell SUSE® LINUX Enterprise Server 9 First Linux Distribution to Complete Evaluation Assurance Level EAL4+

Novell's identity and access management offering was selected as the best security solution at Linux World 2005

*The Evans Data Summer 2004 Linux Development Survey

The Linux Reality:
Windows has more security incidents due to its popularity

According to a September 2004 Netcraft web site survey:

68% of web sites run the Apache web server.

21% of web sites run Microsoft IIS.

IIS has long been the primary target for worms and other attacks, and these attacks have been largely successful.

The Code Red worm that exploited a buffer overrun in an IIS service to gain control of the web servers infected some 300,000 servers, and the number of infections only stopped because the worm was deliberately written to stop spreading.

Source: http://www.theregister.co.uk/security/security_report_windows_vs_linux/#bursting

Security: It's not rocket science, but...

It's secure enough that Lawrence Livermore National Laboratory loads it not only on desktop and server computers but also on supercomputers it uses to simulate the aging of nuclear materials. "Linux is definitely more secure than Windows," says Mark Seager, the lab's assistant department head for advanced technology. "There aren't as many ways to break the system."

BusinessWeek January 31, 2005, Linux Inc.

The Truth about Microsoft Security

According to digital risk management firm mi2g, Malware, including viruses, worms and Trojans, cost global businesses between $169bn and $204bn last year, making it the worst year on record by a wide margin, newly published research has claimed.

The firm estimated that, with around 600 million Windows-based computers worldwide, this works out at between $281 to $340 worth of damage per machine.

Source: http://www.vnunet.com/news/1160924

The Truth about Microsoft Security

“one major financial institution had to go to its board of directors to approve an additional $10 million to finish this patch. After MS Blast and the cost of patching that, it's, 'Here we go again,' as new vulnerabilities are found deeply ingrained in Microsoft systems." The article also mentions the plight of another financial institution that was forced to take down its IT system for three weeks to patch its Windows desktop machines.

http://www.technewsworld.com/story/32870.html

Microsoft: Windows has unbeatable performance & reliability

Microsoft FUD:

Proprietary (i.e. Windows) platforms have better performance and reliability than Linux and OSS.

The Linux Reality: Unbeatable performance & reliability

SUSE Linux set a new world record for best price-performance in August 2004.

Companies are using Linux today for mission critical data and applications

Novell is leading the the way

Long-time leader for high-performance 64-bit and mainframe systems

First enterprise class Linux* server built on Linux 2.6 kernel

Unique class-based kernel resource management allows large systems to dynamically allocate resources

Unbeatable performance & reliability: SLES9 vs. Windows 2003 in a Windows Network

Conclusions from an analysis by Flexbeta:

Overall, if the Administrator is knowledgeable, SLES9 is by far the better solution when it comes to actually managing the server and all its services.

Novell's SLES9 pretty much more than doubles the performance of Microsoft's Windows 2003 Server on the exact same hardware in both categories.

Windows 2003 Server seems to max out on performance at approximately 30 Clients with a throughput of about 135Mbps, where SLES seems to max out on performance at approximately 60 Clients with a throughput of about 255Mbps.

The response time is also about twice as fast on SLES9 than on Win2k3 on the same hardware. So, in theory, you can handle twice as many clients on the same hardware using SLES9 compared to using Windows 2003 Server.

Source: www.Flexbeta.net

Unbeatable performance & reliability: SLES9 vs. Windows 2003 in a Windows Network

Source: Flexbeta

Unbeatable performance & reliability: SLES9 vs. Windows 2003 in a Windows Network

Source: Flexbeta

Microsoft claim: We offer better IP protection

Microsoft FUD:

Customers who deploy Linux are at risk for patent violation and copyright issues.

The Linux Reality: Peace of mind

Peace of mind with Indemnification and Patent protection

Indemnification program and Patent Protection policy provides licensing and legal protection

Unique program defends companies against copyright litigation

Offers financial protection if a third-party files an infringement claim.

Novell will use its strong patent portfolio to defend Novell open source offerings

For more information on this topic attend Greg Jones' session, Intro to Open Source: Licensing, IP, and Copyright Considerations, on Thursday at 2:30 or 4:00pm

Commitment to Open Source

Novell and our partners are committed to customer choice —Open Source and cross-platform solutions

Significant number of engineers, support staff and consultants dedicated to Linux

Industry-leading products and services that run seamlessly across Linux, NetWare and Windows

Linux Kernel, Reiser file systems, YaST, Mono, Gnome, KDE desktops, Evolution, Mozilla, OpenOffice.org

Aggressive movement of our own IT infrastructure to Linux in the data-center and on every employee's desktop

Most major ISV's, excluding 1, are working on Linux

Responding to the FUD – Key Points

Credibility: Microsoft is misrepresenting the facts about Linux and their own software and pricing

Use all the data: Microsoft is using only bits and pieces of the various reports. Read them and draw your own conclusions

History: Longhorn will be a major upgrade. Perfect time to compare.

Examine the facts: Every situation is unique. Examine and analyze the data for your environment.

Resources: http://www.novell.com/linux/truth/

Choice and value

Linux and Novell give you choice and value

Better Total Cost of Ownership

Highest levels of Security

Unbeatable Performance and reliability

World-class Eco-system and support

Peace of mind with Indemnification and Patent protection

The Novell and Novell partners commitment to Open Source

Linux is the fastest growing operating system today.

According to an Information Week survey, Linux is now the dominant manifestation of open source. Nearly 70 percent of 420 business-technology professionals surveyed already use the operating system, up from 56 percent a year ago. 82 percent of 287 companies running Linux use it primarily to run Web or intranet servers. Application development, database management, and e-mail and message hosting also are top uses survey respondents cited. Three-quarters of those using Linux on some of their companies' servers chose it for its performance capabilities and reliability.

Whether you are supplementing or upgrading a system from the same vendor or introducing a new vendor into the mix it is important that your total cost of ownership remains low. Moving to Linux and eliminating licensing fees has saved Novell $millions in 2004 alone.

Administration and Management

Manageability is a critical element for determining any system’s total cost of ownership. Whether you are installing, deploying, updating or securing Linux servers, blades, desktops or laptops, intuitive linux-based tools simplify and streamline management tasks, ultimately making Linux more cost effective.

SUSE LINUX Enterprise Server 9 features integrated management capabilities – including support for ZENworks Linux Management-- which enable IT professionals to more easily deploy, configure and update Linux servers.

YaST

YaST is a comprehensive installation, configuration, and administration suite within SUSE LINUX. Novell is a major contributor to the YaST open source development effort. YaST works across multiple platforms. It is open and supports the common information model (CIM) standard, and is compatible with third party management solutions such as HP OpenView, Novell ZENworks Linux Management, IBM Tivoli, or CA Unicenter.

Management from a common console

Novell ZENworks Linux Management complements YaST by providing IT administrators the ability to centrally control how they deploy and update systems inside the firewall. The powerful combination of Red Carpet and ZENworks now allows Windows, NetWare and Linux to be managed as one from a common console.

Interoperability

Novell, along with Advanced Micro Devices, Dell, Hewlett-Packard, IBM and Intel, have committed to the Free Standards Group's (FSG) latest Linux standard, known as Linux Standard Base 2.0. (LSB)FSG which aims to prevent fragmenting and ensure interoperability.

Novell exteNd services are based on the industry’s most common open standards, including J2EE, XML, SOAP, WSDL, UDDI and other related specifications. The success of Web services is rooted in the fact that they are based on common industry standards—standards that have evolved over time and have been established through a process of testing and implementation that is not controlled by a single group or vendor. Standards enable portability across platforms, integration with a vast selection of other applications and consistency for development and reuse.

Novell sponsors the Mono project. Mono is a comprehensive open source development platform based on the .NET framework that allows developers to build Linux and cross-platform applications with unprecedented productivity.

Novell is a member of the Liberty Alliance. The Liberty Alliance consists of over 150 companies (including Fidelity, NTT, AMEX and HP) that are committed to the idea of sharing identity information outside the firewall with business partners.

Novell is also a member of the Eclipse Consortium. Eclipse is an award-winning universal platform for tools integration, software modeling and testing that has been broadly adopted by commercial vendors, academic institutions and open technology developers.

Novell recently agreed to bundle and support the open source JBoss Application Server with SUSE LINUX Enterprise Server and exteNd. The widely deployed JBoss application server is the first open source application server to achieve J2EE 1.4 compliance. Together, Novell and JBoss will deliver the powerful combination of open source, Linux and J2EE to the enterprise.

Training

Novell has an industry-leading Linux certification program and a full Linux curriculum. Novell certification courses are not limited to those with previous Linux or even Unix experience. Corporations can utilize the classes—which span the full spectrum of expertise—to get their staffs trained.

Novell is a leader in certification delivering 2.5 million hours of training to 80,000 customers and partners per year. Novell has revamped its certification programs to make them practicum-based and continues to broaden its reach with nearly 2,400 Certified Novell Instructors (CNIs). In addition to the traditional Certified Novell Engineer (CNE), CNI and Master Certified Novell Engineer (MCNE) certifications, Novell now offers certifications for Certified Linux Engineer and SUSE-Certified Linux Professional.

Support

Linux support is a top priority at Novell. Novell, IBM and HP have huge support capabilities and offer support for Linux. Novell's 20-year history in support services has yielded a well-developed set of offerings and support operations infrastructure. The structure of its support Premium Service offerings portfolio is a comprehensive six-tier model that provides the widest-scaled set of support options in the industry

Because of effective management tools extensive training is not needed as the following customer success story demonstrates:

Overstock.com Sells to Millions using SUSE LINUX

"We don't have 'official' training programs for SUSE," said Jon Fullmer, Overstock's Lead Network Engineer. "We simply haven't needed one. The evolution of SUSE and YaST almost eliminated the need for training of our IT staff. If we bring in UNIX administrators, they can find what they need in YaST and we don't need to retrain them."

In addition to savings in training costs, SUSE LINUX also helps Overstock.com save in development costs. With the amount of software that comes with SUSE, the IT staff can rely on SUSE for what they need, without the need to seek and compile new tools.

http://www.novell.com/news/leadstories/2004/apr12/

Whether you are supplementing or upgrading a system from the same vendor or introducing a new vendor into the mix it is important that your total cost of ownership remains low. Moving to Linux and eliminating licensing fees has saved Novell $millions in 2004 alone.

Administration and Management

Manageability is a critical element for determining any system’s total cost of ownership. Whether you are installing, deploying, updating or securing Linux servers, blades, desktops or laptops, intuitive linux-based tools simplify and streamline management tasks, ultimately making Linux more cost effective.

SUSE LINUX Enterprise Server 9 features integrated management capabilities – including support for ZENworks Linux Management-- which enable IT professionals to more easily deploy, configure and update Linux servers.

YaST

YaST is a comprehensive installation, configuration, and administration suite within SUSE LINUX. Novell is a major contributor to the YaST open source development effort. YaST works across multiple platforms. It is open and supports the common information model (CIM) standard, and is compatible with third party management solutions such as HP OpenView, Novell ZENworks Linux Management, IBM Tivoli, or CA Unicenter.

Management from a common console

Novell ZENworks Linux Management complements YaST by providing IT administrators the ability to centrally control how they deploy and update systems inside the firewall. The powerful combination of Red Carpet and ZENworks now allows Windows, NetWare and Linux to be managed as one from a common console.

Interoperability

Novell, along with Advanced Micro Devices, Dell, Hewlett-Packard, IBM and Intel, have committed to the Free Standards Group's (FSG) latest Linux standard, known as Linux Standard Base 2.0. (LSB)FSG which aims to prevent fragmenting and ensure interoperability.

Novell exteNd services are based on the industry’s most common open standards, including J2EE, XML, SOAP, WSDL, UDDI and other related specifications. The success of Web services is rooted in the fact that they are based on common industry standards—standards that have evolved over time and have been established through a process of testing and implementation that is not controlled by a single group or vendor. Standards enable portability across platforms, integration with a vast selection of other applications and consistency for development and reuse.

Novell sponsors the Mono project. Mono is a comprehensive open source development platform based on the .NET framework that allows developers to build Linux and cross-platform applications with unprecedented productivity.

Novell is a member of the Liberty Alliance. The Liberty Alliance consists of over 150 companies (including Fidelity, NTT, AMEX and HP) that are committed to the idea of sharing identity information outside the firewall with business partners.

Novell is also a member of the Eclipse Consortium. Eclipse is an award-winning universal platform for tools integration, software modeling and testing that has been broadly adopted by commercial vendors, academic institutions and open technology developers.

Novell recently agreed to bundle and support the open source JBoss Application Server with SUSE LINUX Enterprise Server and exteNd. The widely deployed JBoss application server is the first open source application server to achieve J2EE 1.4 compliance. Together, Novell and JBoss will deliver the powerful combination of open source, Linux and J2EE to the enterprise.

Whether you are supplementing or upgrading a system from the same vendor or introducing a new vendor into the mix it is important that your total cost of ownership remains low. Moving to Linux and eliminating licensing fees has saved Novell $millions in 2004 alone.

Administration and Management

Manageability is a critical element for determining any system’s total cost of ownership. Whether you are installing, deploying, updating or securing Linux servers, blades, desktops or laptops, intuitive linux-based tools simplify and streamline management tasks, ultimately making Linux more cost effective.

SUSE LINUX Enterprise Server 9 features integrated management capabilities – including support for ZENworks Linux Management-- which enable IT professionals to more easily deploy, configure and update Linux servers.

YaST

YaST is a comprehensive installation, configuration, and administration suite within SUSE LINUX. Novell is a major contributor to the YaST open source development effort. YaST works across multiple platforms. It is open and supports the common information model (CIM) standard, and is compatible with third party management solutions such as HP OpenView, Novell ZENworks Linux Management, IBM Tivoli, or CA Unicenter.

Management from a common console

Novell ZENworks Linux Management complements YaST by providing IT administrators the ability to centrally control how they deploy and update systems inside the firewall. The powerful combination of Red Carpet and ZENworks now allows Windows, NetWare and Linux to be managed as one from a common console.

Interoperability

Novell, along with Advanced Micro Devices, Dell, Hewlett-Packard, IBM and Intel, have committed to the Free Standards Group's (FSG) latest Linux standard, known as Linux Standard Base 2.0. (LSB)FSG which aims to prevent fragmenting and ensure interoperability.

Novell exteNd services are based on the industry’s most common open standards, including J2EE, XML, SOAP, WSDL, UDDI and other related specifications. The success of Web services is rooted in the fact that they are based on common industry standards—standards that have evolved over time and have been established through a process of testing and implementation that is not controlled by a single group or vendor. Standards enable portability across platforms, integration with a vast selection of other applications and consistency for development and reuse.

Novell sponsors the Mono project. Mono is a comprehensive open source development platform based on the .NET framework that allows developers to build Linux and cross-platform applications with unprecedented productivity.

Novell is a member of the Liberty Alliance. The Liberty Alliance consists of over 150 companies (including Fidelity, NTT, AMEX and HP) that are committed to the idea of sharing identity information outside the firewall with business partners.

Novell is also a member of the Eclipse Consortium. Eclipse is an award-winning universal platform for tools integration, software modeling and testing that has been broadly adopted by commercial vendors, academic institutions and open technology developers.

Novell recently agreed to bundle and support the open source JBoss Application Server with SUSE LINUX Enterprise Server and exteNd. The widely deployed JBoss application server is the first open source application server to achieve J2EE 1.4 compliance. Together, Novell and JBoss will deliver the powerful combination of open source, Linux and J2EE to the enterprise.

Unmatched Security

Security remains a top concern for today’s IT executives. It doesn't matter what platform or software their running.

The Evans Data Summer 2004 Linux Development Survey shows that:

92 percent of respondents have never had their Linux system infected with a virus. Fewer than 7 percent said they had been the victims of three of more hacker intrusions. Only 22 percent of Linux developers said that their systems had been hacked. [Of those, almost a quarter of cases (23 percent) involved unauthorized intrusion initiated by companies' employees.] 25 percent of developers believe that the Linux operating system has the best innate security.

Certifications

Novell strives to achieve the highest security possible: SUSE LINUX Enterprise Server 8 has received the highest level of security and operations certification ever reached in the Linux market, Common Criteria Evaluation Assurance Level (EAL) 3+. The new SUSE LINUX Enterprise Server 9 includes all the components required for compliance with the next certification level, EAL4+.

SUSE LINUX products also include a wealth of security features such as encryption, certificate authority and management, user authentication and access control, firewall and proxy.

Unmatched Security

Security remains a top concern for today’s IT executives. It doesn't matter what platform or software their running.

The Evans Data Summer 2004 Linux Development Survey shows that:

92 percent of respondents have never had their Linux system infected with a virus. Fewer than 7 percent said they had been the victims of three of more hacker intrusions. Only 22 percent of Linux developers said that their systems had been hacked. [Of those, almost a quarter of cases (23 percent) involved unauthorized intrusion initiated by companies' employees.] 25 percent of developers believe that the Linux operating system has the best innate security.

Certifications

Novell strives to achieve the highest security possible: SUSE LINUX Enterprise Server 8 has received the highest level of security and operations certification ever reached in the Linux market, Common Criteria Evaluation Assurance Level (EAL) 3+. The new SUSE LINUX Enterprise Server 9 includes all the components required for compliance with the next certification level, EAL4+.

SUSE LINUX products also include a wealth of security features such as encryption, certificate authority and management, user authentication and access control, firewall and proxy.

Unmatched Security

Security remains a top concern for today’s IT executives. It doesn't matter what platform or software their running.

The Evans Data Summer 2004 Linux Development Survey shows that:

92 percent of respondents have never had their Linux system infected with a virus. Fewer than 7 percent said they had been the victims of three of more hacker intrusions. Only 22 percent of Linux developers said that their systems had been hacked. [Of those, almost a quarter of cases (23 percent) involved unauthorized intrusion initiated by companies' employees.] 25 percent of developers believe that the Linux operating system has the best innate security.

Certifications

Novell strives to achieve the highest security possible: SUSE LINUX Enterprise Server 8 has received the highest level of security and operations certification ever reached in the Linux market, Common Criteria Evaluation Assurance Level (EAL) 3+. The new SUSE LINUX Enterprise Server 9 includes all the components required for compliance with the next certification level, EAL4+.

SUSE LINUX products also include a wealth of security features such as encryption, certificate authority and management, user authentication and access control, firewall and proxy.

Unmatched Security

Security remains a top concern for today’s IT executives. It doesn't matter what platform or software their running.

The Evans Data Summer 2004 Linux Development Survey shows that:

92 percent of respondents have never had their Linux system infected with a virus. Fewer than 7 percent said they had been the victims of three of more hacker intrusions. Only 22 percent of Linux developers said that their systems had been hacked. [Of those, almost a quarter of cases (23 percent) involved unauthorized intrusion initiated by companies' employees.] 25 percent of developers believe that the Linux operating system has the best innate security.

Certifications

Novell strives to achieve the highest security possible: SUSE LINUX Enterprise Server 8 has received the highest level of security and operations certification ever reached in the Linux market, Common Criteria Evaluation Assurance Level (EAL) 3+. The new SUSE LINUX Enterprise Server 9 includes all the components required for compliance with the next certification level, EAL4+.

SUSE LINUX products also include a wealth of security features such as encryption, certificate authority and management, user authentication and access control, firewall and proxy.

The first benchmark with SUSE LINUX Enterprise Server 9 and IBM DB2 Universal Database Express Edition set a new world record for best price-performance with $1.61/tpmC (transactions per minute) on an HP ProLiant Server. The result demonstrates the ability of SUSE LINUX Enterprise Server to handle corporate customers' requirements in a high-performing yet cost-effective way.

Companies ready to use Linux for mission critical data:

Mystery Solved! Linux is Cheaper – PERIOD Over the past 6 years the Virtual ADVISOR has tracked IT Infrastructure Total Cost of Ownership (TCO). During this period the industry has experienced significant changes. The dot com train came to a dot stop; mega mergers, the open source movement, and economic pressures driving purchasing trends caused the enterprises to cut costs. Early research on Linux yielded little interest in 2001; however, recent research shows that the Linux landscape is changing. Open source interest is rising and Linux is achieving major vendor support and user endorsements. Could it be the economic pressures are, in fact, having an effect on platform choices?In December 2003, The Standish Group's on-going research program, DARTS, yielded the following:

"If you plan to replace servers for mission critical applications, which platforms would you consider?"

The answers were as follows:

Microsoft - 38%

Linux - 27%

Sun Unix Systems - 20%

IBM Mainframes (any type) - 18%

HP Unix Systems - 13%

Other Unix - 13%

Have no plans - 27%

In February, we asked the same group, "What percentage of your servers will run Linux by the end of 2004?" Their response was:

Zero: 27%

Under 25%: 61%

Over 25%: 12%

Novell leading the way

SUSE LINUX is synonymous with high performance Linux solutions on 64-bit and mainframe systems. Since 1993, SUSE engineers have made significant contribution to the advancement and tuning of the Linux kernel and kernel-related key performance technologies. SUSE LINUX Enterprise Server 9 is the first enterprise-class Linux server built on the new Linux 2.6 kernel, offering unmatched performance and scalability capabilities for large-scale Linux deployments.

SUSE LINUX Enterprise Server 9’s advanced memory management, advanced processor support, Native Posix Thread Library (NPTL), and advanced I/O capabilities offer the industry’s best performance and linear scalability.

SUSE LINUX based products feature advanced scalability features not found in other Linux platforms, such as our unique CKRM (class-based kernel resource management), co-developed with IBM, which allows large systems to dynamically allocate resources to the Linux server based on classes defined by business, application or technical requirements.

SUSE LINUX also features high availability capabilities such as Hotplug services, allowing IT administrators to change hard disks, processors and other periphery at runtime and intuitive administration console for configuring clustered server deployments.

The first benchmark with SUSE LINUX Enterprise Server 9 and IBM DB2 Universal Database Express Edition set a new world record for best price-performance with $1.61/tpmC (transactions per minute) on an HP ProLiant Server. The result demonstrates the ability of SUSE LINUX Enterprise Server to handle corporate customers' requirements in a high-performing yet cost-effective way.

Companies ready to use Linux for mission critical data:

Mystery Solved! Linux is Cheaper – PERIOD Over the past 6 years the Virtual ADVISOR has tracked IT Infrastructure Total Cost of Ownership (TCO). During this period the industry has experienced significant changes. The dot com train came to a dot stop; mega mergers, the open source movement, and economic pressures driving purchasing trends caused the enterprises to cut costs. Early research on Linux yielded little interest in 2001; however, recent research shows that the Linux landscape is changing. Open source interest is rising and Linux is achieving major vendor support and user endorsements. Could it be the economic pressures are, in fact, having an effect on platform choices?In December 2003, The Standish Group's on-going research program, DARTS, yielded the following:

"If you plan to replace servers for mission critical applications, which platforms would you consider?"

The answers were as follows:

Microsoft - 38%

Linux - 27%

Sun Unix Systems - 20%

IBM Mainframes (any type) - 18%

HP Unix Systems - 13%

Other Unix - 13%

Have no plans - 27%

In February, we asked the same group, "What percentage of your servers will run Linux by the end of 2004?" Their response was:

Zero: 27%

Under 25%: 61%

Over 25%: 12%

Novell leading the way

SUSE LINUX is synonymous with high performance Linux solutions on 64-bit and mainframe systems. Since 1993, SUSE engineers have made significant contribution to the advancement and tuning of the Linux kernel and kernel-related key performance technologies. SUSE LINUX Enterprise Server 9 is the first enterprise-class Linux server built on the new Linux 2.6 kernel, offering unmatched performance and scalability capabilities for large-scale Linux deployments.

SUSE LINUX Enterprise Server 9’s advanced memory management, advanced processor support, Native Posix Thread Library (NPTL), and advanced I/O capabilities offer the industry’s best performance and linear scalability.

SUSE LINUX based products feature advanced scalability features not found in other Linux platforms, such as our unique CKRM (class-based kernel resource management), co-developed with IBM, which allows large systems to dynamically allocate resources to the Linux server based on classes defined by business, application or technical requirements.

SUSE LINUX also features high availability capabilities such as Hotplug services, allowing IT administrators to change hard disks, processors and other periphery at runtime and intuitive administration console for configuring clustered server deployments.

The first benchmark with SUSE LINUX Enterprise Server 9 and IBM DB2 Universal Database Express Edition set a new world record for best price-performance with $1.61/tpmC (transactions per minute) on an HP ProLiant Server. The result demonstrates the ability of SUSE LINUX Enterprise Server to handle corporate customers' requirements in a high-performing yet cost-effective way.

Companies ready to use Linux for mission critical data:

Mystery Solved! Linux is Cheaper – PERIOD Over the past 6 years the Virtual ADVISOR has tracked IT Infrastructure Total Cost of Ownership (TCO). During this period the industry has experienced significant changes. The dot com train came to a dot stop; mega mergers, the open source movement, and economic pressures driving purchasing trends caused the enterprises to cut costs. Early research on Linux yielded little interest in 2001; however, recent research shows that the Linux landscape is changing. Open source interest is rising and Linux is achieving major vendor support and user endorsements. Could it be the economic pressures are, in fact, having an effect on platform choices?In December 2003, The Standish Group's on-going research program, DARTS, yielded the following:

"If you plan to replace servers for mission critical applications, which platforms would you consider?"

The answers were as follows:

Microsoft - 38%

Linux - 27%

Sun Unix Systems - 20%

IBM Mainframes (any type) - 18%

HP Unix Systems - 13%

Other Unix - 13%

Have no plans - 27%

In February, we asked the same group, "What percentage of your servers will run Linux by the end of 2004?" Their response was:

Zero: 27%

Under 25%: 61%

Over 25%: 12%

Novell leading the way

SUSE LINUX is synonymous with high performance Linux solutions on 64-bit and mainframe systems. Since 1993, SUSE engineers have made significant contribution to the advancement and tuning of the Linux kernel and kernel-related key performance technologies. SUSE LINUX Enterprise Server 9 is the first enterprise-class Linux server built on the new Linux 2.6 kernel, offering unmatched performance and scalability capabilities for large-scale Linux deployments.

SUSE LINUX Enterprise Server 9’s advanced memory management, advanced processor support, Native Posix Thread Library (NPTL), and advanced I/O capabilities offer the industry’s best performance and linear scalability.

SUSE LINUX based products feature advanced scalability features not found in other Linux platforms, such as our unique CKRM (class-based kernel resource management), co-developed with IBM, which allows large systems to dynamically allocate resources to the Linux server based on classes defined by business, application or technical requirements.

SUSE LINUX also features high availability capabilities such as Hotplug services, allowing IT administrators to change hard disks, processors and other periphery at runtime and intuitive administration console for configuring clustered server deployments.

The first benchmark with SUSE LINUX Enterprise Server 9 and IBM DB2 Universal Database Express Edition set a new world record for best price-performance with $1.61/tpmC (transactions per minute) on an HP ProLiant Server. The result demonstrates the ability of SUSE LINUX Enterprise Server to handle corporate customers' requirements in a high-performing yet cost-effective way.

Companies ready to use Linux for mission critical data:

Mystery Solved! Linux is Cheaper – PERIOD Over the past 6 years the Virtual ADVISOR has tracked IT Infrastructure Total Cost of Ownership (TCO). During this period the industry has experienced significant changes. The dot com train came to a dot stop; mega mergers, the open source movement, and economic pressures driving purchasing trends caused the enterprises to cut costs. Early research on Linux yielded little interest in 2001; however, recent research shows that the Linux landscape is changing. Open source interest is rising and Linux is achieving major vendor support and user endorsements. Could it be the economic pressures are, in fact, having an effect on platform choices?In December 2003, The Standish Group's on-going research program, DARTS, yielded the following:

"If you plan to replace servers for mission critical applications, which platforms would you consider?"

The answers were as follows:

Microsoft - 38%

Linux - 27%

Sun Unix Systems - 20%

IBM Mainframes (any type) - 18%

HP Unix Systems - 13%

Other Unix - 13%

Have no plans - 27%

In February, we asked the same group, "What percentage of your servers will run Linux by the end of 2004?" Their response was:

Zero: 27%

Under 25%: 61%

Over 25%: 12%

Novell leading the way

SUSE LINUX is synonymous with high performance Linux solutions on 64-bit and mainframe systems. Since 1993, SUSE engineers have made significant contribution to the advancement and tuning of the Linux kernel and kernel-related key performance technologies. SUSE LINUX Enterprise Server 9 is the first enterprise-class Linux server built on the new Linux 2.6 kernel, offering unmatched performance and scalability capabilities for large-scale Linux deployments.

SUSE LINUX Enterprise Server 9’s advanced memory management, advanced processor support, Native Posix Thread Library (NPTL), and advanced I/O capabilities offer the industry’s best performance and linear scalability.

SUSE LINUX based products feature advanced scalability features not found in other Linux platforms, such as our unique CKRM (class-based kernel resource management), co-developed with IBM, which allows large systems to dynamically allocate resources to the Linux server based on classes defined by business, application or technical requirements.

SUSE LINUX also features high availability capabilities such as Hotplug services, allowing IT administrators to change hard disks, processors and other periphery at runtime and intuitive administration console for configuring clustered server deployments.

The first benchmark with SUSE LINUX Enterprise Server 9 and IBM DB2 Universal Database Express Edition set a new world record for best price-performance with $1.61/tpmC (transactions per minute) on an HP ProLiant Server. The result demonstrates the ability of SUSE LINUX Enterprise Server to handle corporate customers' requirements in a high-performing yet cost-effective way.

Companies ready to use Linux for mission critical data:

Mystery Solved! Linux is Cheaper – PERIOD Over the past 6 years the Virtual ADVISOR has tracked IT Infrastructure Total Cost of Ownership (TCO). During this period the industry has experienced significant changes. The dot com train came to a dot stop; mega mergers, the open source movement, and economic pressures driving purchasing trends caused the enterprises to cut costs. Early research on Linux yielded little interest in 2001; however, recent research shows that the Linux landscape is changing. Open source interest is rising and Linux is achieving major vendor support and user endorsements. Could it be the economic pressures are, in fact, having an effect on platform choices?In December 2003, The Standish Group's on-going research program, DARTS, yielded the following:

"If you plan to replace servers for mission critical applications, which platforms would you consider?"

The answers were as follows:

Microsoft - 38%

Linux - 27%

Sun Unix Systems - 20%

IBM Mainframes (any type) - 18%

HP Unix Systems - 13%

Other Unix - 13%

Have no plans - 27%

In February, we asked the same group, "What percentage of your servers will run Linux by the end of 2004?" Their response was:

Zero: 27%

Under 25%: 61%

Over 25%: 12%

Novell leading the way

SUSE LINUX is synonymous with high performance Linux solutions on 64-bit and mainframe systems. Since 1993, SUSE engineers have made significant contribution to the advancement and tuning of the Linux kernel and kernel-related key performance technologies. SUSE LINUX Enterprise Server 9 is the first enterprise-class Linux server built on the new Linux 2.6 kernel, offering unmatched performance and scalability capabilities for large-scale Linux deployments.

SUSE LINUX Enterprise Server 9’s advanced memory management, advanced processor support, Native Posix Thread Library (NPTL), and advanced I/O capabilities offer the industry’s best performance and linear scalability.

SUSE LINUX based products feature advanced scalability features not found in other Linux platforms, such as our unique CKRM (class-based kernel resource management), co-developed with IBM, which allows large systems to dynamically allocate resources to the Linux server based on classes defined by business, application or technical requirements.

SUSE LINUX also features high availability capabilities such as Hotplug services, allowing IT administrators to change hard disks, processors and other periphery at runtime and intuitive administration console for configuring clustered server deployments.

Indemnification Program

As enterprises consider making strategic investments in Linux, they face the question of indemnification, a standard component of most traditional proprietary software offerings but generally unavailable for Linux.

Novell gives you peace of mind by providing you with the licensing and legal protection needed in today's business environment.

The Novell Linux Indemnification Program is a licensing addendum that helps minimize your risk by protecting you financially if a third party files a Linux infringement claim against your company.

This unique program provides much more than the basic warranty-like protection offered by other Linux vendors; it actually defends you against copyright litigation.

In a world where legal expenses often exceed the damages awarded in lawsuits, the Novell Linux Indemnification Program offers you the added assurance that your Linux deployment will never be interrupted - and that Novell will cover any legal expenses resulting from copyright claims against SUSE LINUX Enterprise Server.

Novell holds unique contractual and intellectual property rights because of its position in the historical ownership chain of UNIX and UnixWare. For example, Novell has the rights to license UNIX technology pursuant to a Technology License Agreement between SCO and Novell, including the right to authorize Novell customers to use that UNIX technology in their internal business operations.

Patent Policy

Novell will use its patent portfolio to protect itself against claims made against the Linux kernel or open source programs included in Novell's offerings, as dictated by the actions of others. Novell is prepared to use our patents, which are highly relevant in today's marketplace, to defend against those who might assert patents against open source products marketed, sold or supported by Novell.

As with all purchasing considerations, customers should keep software patents in perspective. In reality, open source software poses no greater risk of patent infringement than does closed source software.

Indemnification Program

As enterprises consider making strategic investments in Linux, they face the question of indemnification, a standard component of most traditional proprietary software offerings but generally unavailable for Linux.

Novell gives you peace of mind by providing you with the licensing and legal protection needed in today's business environment.

The Novell Linux Indemnification Program is a licensing addendum that helps minimize your risk by protecting you financially if a third party files a Linux infringement claim against your company.

This unique program provides much more than the basic warranty-like protection offered by other Linux vendors; it actually defends you against copyright litigation.

In a world where legal expenses often exceed the damages awarded in lawsuits, the Novell Linux Indemnification Program offers you the added assurance that your Linux deployment will never be interrupted - and that Novell will cover any legal expenses resulting from copyright claims against SUSE LINUX Enterprise Server.

Novell holds unique contractual and intellectual property rights because of its position in the historical ownership chain of UNIX and UnixWare. For example, Novell has the rights to license UNIX technology pursuant to a Technology License Agreement between SCO and Novell, including the right to authorize Novell customers to use that UNIX technology in their internal business operations.

Patent Policy

Novell will use its patent portfolio to protect itself against claims made against the Linux kernel or open source programs included in Novell's offerings, as dictated by the actions of others. Novell is prepared to use our patents, which are highly relevant in today's marketplace, to defend against those who might assert patents against open source products marketed, sold or supported by Novell.

As with all purchasing considerations, customers should keep software patents in perspective. In reality, open source software poses no greater risk of patent infringement than does closed source software.

Novell’s commitment to Linux and open source is unparalleled

Novell has a significant number of software engineers, support staff and consultants dedicated to Linux and open source. As a result of its acquisitions of SUSE LINUX and Ximian, Novell now has on staff some of the industry’s most talented engineers dedicated to open source.

The powerful combination of Red Carpet and ZENworks now allows Windows, NetWare and Linux to be managed as one from a common console.

Novell employees are the maintainers or primary contributors to key open source projects including Linux kernel, the Reiser file system, YaST, Mono, GNOME and KDE desktops, Evolution, Mozilla, and OpenOffice.org.

Novell’s commitment to adopting Linux and open source is illustrated by its own deployment of these technologies to its employee base. Novell’s Open Desktop Initiative, for example, is an ambitious program aimed at migrating employees to Linux and OpenOffice.org.

As a leader in Linux Novell is transforming its own IT infrastructure to Linux in both the datacenter as well as on every employee's desktop. Novell solutions development is working with Novell’s IT organization to capture the best practices during this migration so that they can be packaged and made available to our consultants, channel partners, and customers. This approach assures that Novell customers minimize their risk of migration and achieve the benefits of Linux in the fastest way possible.

Make sure to provide all of the salient facts and document sources when necessary; point out where Microsoft is distorting the truth.

Additionally, remind customers of the myriad of bugs, worms, and fixes that Microsoft has subjected their customers to. Remind them that TCO is not about cost of acquisition, but the complete cost of ownership including management, virus and resulting downtime costs.

This presentation looks at six areas that make Novell the right Linux choice

In conclusion

Increasingly, businesses are seeking to expand their use of Linux and open source, and reap the benefits of these technologies in more complex, mission-critical environments.

Novell brings a complete enterprise software ecosystem to Linux, providing technical support, training, consulting, indemnification and an extended partner ecosystem IT buyers demand when deploying a strategic platform.

Novell’s SUSE LINUX products are built for performance and reliability and offer unsurpassed manageability and security capabilities.

With hundreds of software engineers, support staff and consultants dedicated to Linux and open source, Novell’s commitment to ensuring our customers’ success is unparalleled.

Novell is changing the industry, empowering businesses to deploy Linux and open source with confidence.

2004-10-18T16:35:56